Digital Marketing

DIGITAL MARKETING

We connect the dots between your brand and potential customers

It’s no secret that SEO agencies tend to hide behind the smoke and mirrors and “their secret sauce”.  In an industry where everyone looks like everyone else, how do you find the workers?

Our approach to SEO is uniquely built around what we know works…and what we know doesn’t work. Most agencies rely on old tactics that no longer work, or play what we call GuessEO. At the core of your digital marketing plan with Sherpa Media, is Skill, Knowledge and most importantly WORK!

SEARCH ENGINE MARKETING

A few things we’re great at

Search Engine Marketing is the method of using paid online advertising tactics as part of your online marketing strategy. Google Ads & Bing Ads,  are premier examples.
While Search Engine Optimization concentrates first and foremost on a client’s website and its rankings,  Search Engine Marketing looks at a larger picture. By combining multiple aspects, such as Pay-Per-Click advertising(PPC) campaigns and Google and Bing Map Optimization, Sherpa Media is able to build a comprehensive campaign that provides a quality return on investment.

Search Engine Marketing (SEM) isn’t about visitors to your website, its about conversions. The goal of good SEM is turning suspects into prospects, visitors into buyers, and focus your guests attention toward making an inquiry or purchase. Sherpa Media has teams of experts that specialize in local online promotion. Regardless of the number of platforms that you choose to make part of your online marketing campaign, each is handled by experts working to produce quantifiable results for you!

Pay Per Click/Call –
Wasteful Ad Spend Hurts

Leverage our Expert-Grade Campaigns and Google, Bing, or Facebook’s vast user base to drive Highly Targeted Traffic to your Web Site or your PHONE! Don’t spend weeks “experimenting” with your valuable Ad Dollars!

Contact Sherpa Media Today to speak with Us.

Premium Copy –
Don’t Rely on Average Content

Ewww…bland copy...It’s like having a a
boiled chicken sandwich on white bread. Why not serve your customers a deliciously seasoned, wood grilled, herb & olive oil brushed, organic chicken breast on a crunchy ciabitta roll with garlic aoili and crispy lettuce and vine-ripened tomatoes.
We always take the time to spice up your content!

Return On Investment –
Insure You Keep With It

Any marketing plan you engage in needs to return an investment. Early results are often light, and can be initially frustrating. Everyone is looking for a magic bullet. Trust us, there is none. With time and persistance your campaign will pay increased dividends. Once you get traction, your results will follow an exponential curve and you will never look back.

SOCIAL MEDIA MARKETING

Every Social Site has a Different Audience –
Where are your customers?

Social media marketing is the process of gaining attention through social media sites.” … Good social media marketing is the process of creating high quality content tailored to each individual social media platform to drive customer or prospect engagement and sharing

FACEBOOK

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INSTAGRAM

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TWITTER

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YOU TUBE

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PINTEREST

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See Us On Yelp

YELP

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Email Marketing

Build Your Brand – Keep in Front of Your Customers

Unlike other marketing channels, email marketing allows you to keep in front of your customers on a regular basis. A simple, “Thanks for subscribing,” a happy, “Welcome on board,” or  even a “Happy Birthday,” email is an easy and effective way to let your customers know you value them. Treating them as individuals will pay increased benefits.
   In the emails you send,the more value you provide to your target audience, the more they’ll look forward to hearing from you. When done properly, it’s easier to get them to engage with your call-to-action.

BUILD CREDIBILITY

Emails from an unknown sender or with a shady subject line feel like spam. It just feels off, and customers often just delete these emails.

Knowing your readers’ interests and needs gets your email into the inbox, instead of the spam folder. Sometimes, an emoji will make them click and be happy. Others may be turned off by the same subject line and they will click on the unsubscribe link. Your content needs to be tailored to what your readers want.

You need to tailor your content according to what your readers want. Building a permission-based email list that allows users to opt-in to your mailing list ensures that a customer knows what they’re signing up for, and how often you will be contacting them

iNCREASE BRAND RECOGNITION

The most recognizable brands in the world today are so well-known that they are synonymous with the industry in which they operate.

Now its time to make your small business standing out as a clearly identifiable brand.

Email marketing is a great way to develop your brand identity. It provides you  a direct connection to your customers and prospects. Creating amazing, valuable content will give you the edge over your competitors.

You can even use your emails to ask your customers if they are happy with the content or even if they have suggestions for something new.

BOOST SALES

Email marketing provides a great opportunity for impulse buying. You can entice a customer to make another purchase in a few ways:
  Feature items that are often purchased with other products
  List similar items to the customer’s past purchases.
  Create a special offer or discount for future purchases.

Customers often act on impulse when they get an email letting them know about a relevant product. This is especially true if it relates to a previous purchase or there is a relevant promotion.

INCREASE WEBSITE TRAFFIC

Emails are a great way to get website visits from customers. You can include links to your site within the email. You can also use email campaigns to get customers to visit to read great content available on your website or blog.

We often do this with a story..the email has a teaser, enough information to generate interest. The website hosts the full story, pictures and detailed information.  When they come to the website to read the rest of the story, they can view other products and services that are available.

Don’t forget to Include social sharing buttons in your emails to make it easy for your customers to promote your content and share it across their own social channels.

BUILD CREDIBILITY

When you run your own business, your goal is to be seen as the expert. Establishing thatimage and position yourself and your business as the authority in your customers eyes.

Your customers signed up for your newsletters because they want to hear from you. They enjoy the content you send and keeping them engaged is a huge win for your business. Your content is your most valuable marketing tool and you should be using it to build other areas of your marketing strategy. Finding quality content from your site will keep them coming back!

Text Marketing

Reach Your Customers 92% of the Time

Join the daily routine: the morning commutes, the quick glances, the nightly bounce from app to app. Keep up with your customers using a highly adaptive mobile strategy. Text Marketing is highly effective in keeping your customers engaged!

COLLECT CONTACTS

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ENGAGE CUSTOMERS

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ANALYZE AND MANAGE

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85% Open Rate Within One Minute of Receipt

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